For more than 100 years, Rolls-Royce cars have been easily recognizable by the Spirit of Ecstasy emblem. The mascot itself has been a witness to the evolution of the carmaker’s vehicles since Rolls-Royce officially registered it as its intellectual property on February 6, 1911. Now, BMW-owned Rolls-Royce is embarking on a journey to electrification, and the Spirit of Ecstasy is also evolving to mark that new start.
Part Of Rolls-Royce’s Evolution To A New Era
In late September 2021, Rolls-Royce announced its newest undertaking – the new Spectre. Its first fully electric car, the Spectre is the initial fulfillment of the carmaker’s promise to electrify its entire lineup by 2030. Rolls-Royce has already teased a camouflaged Spectre through a series of images, although it may fully reveal the EV to the public before its market launch in the third quarter of 2023.
As an entirely new vehicle, the Spectre expects the blessings of the Rolls-Royce goddess of speed – the Spirit of Ecstasy. To match the electrifying aerodynamic nature of the Spectre, Rolls-Royce evolved the Spirit of Ecstasy. Compared to the current version, the evolution is now lower and more focused, as well as more streamlined and more graceful. With her new stance, the Spirit of Ecstasy seems to be bracing for unprecedented speed.
Current Vs New Spirit Of Ecstasy
The re-imagined Spirit of Ecstasy figurine now closely resembles the drawings of Charles Sykes, the emblem’s original creator. In terms of height, the new Spirit of Ecstasy is lower than the current icon (82.73 mm vs 100.01 mm). Rolls-Royce also subtly reshaped the figurine’s flowing robes (often mistaken as wings), making them not only more aerodynamic but also more realistic.
In addition, the new Spirit of Ecstasy has changed her stance – from just standing with feet together, legs straight and tilting at the waist, to standing with one leg forward, body tucked low, eyes focused ahead. Interestingly, the changes allowed early prototypes of the Spectre to have a drag coefficient (CD) of just 0.26. Rolls-Royce expects this figure to improve once the Spectre undergoes new tests this year.
New Spirit of Ecstasy To Appear On Spectre And Future Models
Rolls-Royce will initially craft the new Spirit of Ecstasy (as tradition) through ‘lost wax casting,’ and finish each emblem individually by hand. The British carmaker plans to use the new Spirit of Ecstasy not just on the Spectre, but also on all future models. The current emblem will still appear on existing models: Phantom, Ghost, Wraith, Dawn and, Cullinan as well as their Black Badge versions.
Source: Rolls-Royce Cars